On May 22, the Lishui Global Tourism Alliance held a founding conference. This is an important breakthrough in Lishui’s cultural tourism industry from “single comba” to “collective operation”, marking that Lishui tourism has entered a new stage of more openness, cooperation and win-win.

It is understood that the Lishui Global Tourism Alliance is voluntarily formed by scenic spots, travel agencies, hotels, homestays, catering and other cultural tourism industries and industry associations and strategic cooperation units. It aims to integrate the resources of the whole area, innovate the operation mechanism, and promote the city’s cultural tourism “group operation and hand in hand”.

Lishui has a unique ecological endowment, but it is difficult to turn its advantages into victory due to the dispersion of subjects and the fragmentation of resources.

On July 5, 2024, the high-quality development conference of the city’s cultural tourism industry proposed that “we should adhere to operation, promote the reform and reshaping of cultural tourism operations, and focus on promoting the establishment of a global tourism operation alliance.”

In the past year, Lishui has learned about the demands and suggestions of all parties through preparatory symposiums, opinion solicitation, on-site visits and research, product trial operation, etc., and laid the foundation for the establishment and operation of the alliance. During the National Day holiday last year, various cultural and tourism enterprises jointly launched scenic spot joint tickets, direct trains between scenic spots, “Jiangnan Secrets” theme routes, etc., which drove 24 scenic spots above level 4A in the city to receive a total of 1.274 million tourists, an increase of 50.94% year-on-year; tourism revenue of 103 million yuan, a year-on-year increase of 77 .75%.

It is understood that after the establishment of the alliance, it will build an operation system in the three dimensions of “building a platform, strengthening the market and seeking development”, form a closed-loop ecology of “resource integration-product innovation-interest sharing-brand value-added”, and realize the leapfrog upgrade from “spot tourism” to “global tourism”.

At the founding conference, the Lishui Global Tourism Alliance signed a strategic cooperation agreement with 9 units, including the China Tourism Cooperation Alliance, the Yangtze River Delta Integrated Tourism Alliance, China Construction Bank Lishui Bank, and Tailong Bank Lishui Bank. The scope of cooperation covers regional customer exchange, transportation connection, financial support and other fields. At the meeting, the products of the alliance travel route were also released and promotion activities were held.