On the morning of December 21, a three-day event, 2018 Zhejiang (Shanghai) Tourism Fair Trade and " Poetry and Painting of Zhejiang, Thousands Bowls of Hundreds Counties" opened at the Shanghai Guangda Exhibition Center. The Municipal Committee and Municipal Government attach great importance to this event. Lin Liang, the standing member of the Municipal Party Committee and the Deputy Mayor of the Municipal Government, together with Luo Xiaolin, the director of the Municipal Tourism Committee, and Zhang Jianwei, the deputy director of the Municipal Tourism Committee, and responsible persons from the tourism departments in nine counties (cities and districts) and key tourism enterprises, participated in the exhibition.
The current Tourism Trade Fair closely focused on the touristic elements of "Eating, Living, Traveling, Visiting, Shopping and Entertaining" in our province, and fully demonstrated the touristic resources in the province. It exhibited and sold the latest tourism products in our province and displayed the " Thousands Bowls of Hundreds Counties " touristic delicacies, and achieved a new breakthrough in the Shanghai market. To this end, the Fair has set up six major sections, namely, the Image Exhibition Area of Each City, the theme exhibition area of " Thousands Bowls of Hundreds Counties ", the special touristic commodity sales area, the hotel and travel agency sales area, the interactive experience exhibition area of smart tourism, and the exhibition and sale area of tourism products in the Peer Assistance Construction Area. There are nearly 650 exhibition places, more than 550 exhibition units and about 2500 delegates participating in the Trade Fair. As the largest tourism trade fair in Zhejiang Province, Zhejiang Tourism Trade Fair has successfully held more than ten sessions, and has become an important brand to promote the sustainable, rapid and healthy development of tourism in Zhejiang Province.
In this exhibition, Lishui tourism breaks through the tradition and builds the exhibition mode with sales as the main image and display as the supplement. During the exhibition, through three major grasps, it has deeply developed the tourism market in Shanghai, and Lishui tourism has been favored by Shanghai tourists.
First, the image exhibition area is more comprehensive. Lishui tourism has made themed presentations in the image exhibition area, including the Global Tourism Demonstration Counties, Local Tourism Towns, Holiday Resorts and other special exhibitions, so that Shanghai tourists and visitors can enjoy ‘The Beautiful Scenery’ of Lishui at once in the 225 square meters of Lishui exhibition area;
Second, the exhibitors are more diversified, except from the tourism administrative departments of the counties (cities, districts), Lishui also integrated more than 30 key tourism enterprises including scenic spots, travel agencies, hotels, hostels, agricultural development companies, and Wenchuang enterprises, etc. in Lishui City, At the same time, I participated in the exclusive sales zone of Zhejiang characteristic tourist commodities, and further launched the brand ‘Xiushan Lishui’ in Shanghai.
Third, Lishui tourism practitioners adhere to the ‘warm, friendly, serious and responsible’ working attitude for the inquiry of the public visitors with patient explanations and warm services. The opening day of the Lishui Tourism Exhibition Area distributed over 7,000 travel promotion materials and provided more than 2,200 visitors with travel advice. At the same time, the Longquan celadon, Qingtian foreign goods, Jinyun sesame pancake, Jingning She costume, Suichang agricultural products and other Lishui characteristic tourist goods also received the favor of tourists. The sales for the day reached nearly 50,000 yuan.
After the opening ceremony, Chen Qun, Vice Mayor of Shanghai, Cheng Yuechong, Vice Governor of Zhejiang Province, Wang Yayuan, Vice Director of the Publicity Department of Shanghai Party Committee and Vice Director of State Assets Supervision and Administration Commission, Cai Xiaochun, Vice Secretary-General of Zhejiang Provincial Government, Ge Xuebin, Vice Director of the Publicity Department of Zhejiang Party Committee, Yu Xiufen, Director of Shanghai Municipal Bureau of Culture and Tourism, and Chu Ziyu, Director of Zhejiang Provincial Department of Culture and Tourism, accompanied by Lin Liang, member of the Standing Committee of Lishui Municipal Party Committee and Executive Vice Mayor of Lishui Municipal Government, visited the Lishui Tourism Exhibition Area. Leaders gave full recognition to the Exhibition Area of Lishui Tourism.
Shanghai is one of the important domestic tourist markets for Lishui. The 2018 Zhejiang (Shanghai) Tourism Fair and the Grand Food Exhibition of ‘Poems and Paintings in Zhejiangz: Thousand Bowls of Food in Hundreds of Counties’ was held, and it will be closely linked with the promotion of the high-quality tourism promotion meeting held in Shanghai on September 16th this year to promote Lishui’s regional tourism cooperation with Shanghai and the surrounding regions, further enhance the popularity and influence of ‘Idyllic Landscape, Beautiful Lishui, a Healthy Place and the Home for Longevity’ in Shanghai. (Municipal Tourism Commission)