The most beautiful garden is popular bursting. Nowadays, the interactive precision marketing data of WeChat circle of friends shows that Lishui has become the most popular place for Shanghai citizens to travel.With the acceleration of the integration process of the Yangtze River Delta, Lishui is trying to find the right cultural tourism to connect with the "new coordinate" of greater Shanghai, and is deeply integrating into the ecological and cultural tourism circle of the Yangtze River Delta, making efforts to build the most beautiful core area of the poetry and painting of Zhejiang Grand Garden into the most beautiful garden of Shanghai and even the Yangtze River Delta region.

The high-speed train is very fast and Lishui is very close.The named " Lucid mountain and Lush water  Poetry and Painting Field" high-speed train recently started from Shanghai Hongqiao Station, the largest transportation hub in the Yangtze River Delta, integrating Lishui tourism brand elements into the driving scene.At the same time, it also reaches Beijing along the Beijing-Shanghai line, deeply covering Beijing, Tianjin, Hebei, Shandong and other regions, so as to realize the efficient attraction of Lishui cultural tourism brand to the target population and bring more opportunities for the accelerated development and upgrade of tourism.

Lishui and Shanghai are the ecological "green heart" of the Yangtze River Delta and the economic "core" of the Yangtze River Delta.Shanghai has always been a key tourist market for Lishui tourism. Especially, with the development of the Yangtze River Delta becoming a national strategy, the tourism interaction between the two places is increasingly frequent, and the number of Shanghai tourists coming to Lishui every year increases year by year.Ctrip statistics show that Shanghai tourists are the high frequency group for the Lishui weekend tour.At present, Ctrip includes more than 600 travel routes from Shanghai to Lishui.

Mountain and sea link together, mountain and sea hold together; Ask the sea to borrow strength, Shanghai and Li will win-win.In recent years, Lishui has further focused on the consumption demand of Shanghai metropolis, focusing on the cultural tourism market in Shanghai.Since 2010, Lishui has been to Shanghai for 11 consecutive times to carry out high-level cultural tourism promotion activities, and introduced incentive measures to encourage Shanghai travel agencies to send tour groups to Lishui 4A level tourist attractions.The year before last, Lishui also established a tourism promotion center in Shanghai, constantly improving the market share of Lishui tourism in Shanghai.Nowadays, Lishui is increasingly becoming the ideal place for Shanghai citizens to experience characteristic customs, the best place to feel the charm of nature and the first choice to enjoy the ecological quality.

Integrating into the Yangtze River Delta and connecting to the Greater Shanghai.In terms of regional tourism cooperation, Lishui has opened Shanghai tourism high-speed train, actively participated in festivals and exhibitions on various platforms such as Shanghai Tourism Festival and Shanghai International Tourism Expo, entered into Shanghai communities and colleges to organize group marketing, and continued to promote the promotion of cultural tourism in Lishui of the Yangtze River Delta. The tourism brand of "beautiful mountain and beautiful water, poetry and painting pastoral, health and happiness, and longevity" will be displayed in many forms and ways.Meanwhile, Lishui has launched the annual tourism card of "99 to play one city" and the Yangtze River Delta Pass (Shanghai-Li version), so as to attract more Shanghai tourists to come to Lishui for sightseeing and leisure.

Standing on the new journey of "14th Five-Year Plan" development, Lishui will strive to build a Shanghai-Lishui development community that integrates mountains and seas for a win-win situation, promote the cross-regional integration and cross-dimensional symbiosis of ecological pole and development pole, take the initiative to undertake the spillovers effect of Shanghai's high-end resource elements, and deeply integrate into the Yangtze River Delta ecological culture tourism circle.Cultural and Tourism Department will further strengthen cultural and tourism industry docking, carrying out cultural and tourism project investment, industrial integration, brand cooperation, tourism investment and financing, collectivizing development and other series of in-depth cooperation in tourism industry, and accelerating the realization of "Shanghai and Lishui win-win".

From: Lishui Daily   The Reporter: Zhong Genqing