As the New Year arrives once again, it is the warmest time amidst the coldest days. Yesterday morning, the municipal government’s press office held a press conference to introduce the “Lifting Your Colorful Fortune” —— the cultural and tourism theme activities for the 2025 New Year and Spring Festival holiday in Lishui City.

Starting from New Year’s Day in 2025 and lasting until the end of February, Lishui City will launch a cultural and tourism feast themed “Lifting Your Colorful Fortune”, meticulously preparing six distinctive experiences with Lishui characteristics: “Travel in Lishui” with grand gifts, “Walk in Lishui” with guarantees, “Dine in Lishui” with lingering flavors, “Stay in Lishui” with warmth, “Entertain in Lishui” with revelry, and “Shop in Lishui” with surprises. We sincerely invite tourists from all over the world to celebrate the Chinese New Year in Lishui, to win grand New Year gifts, and to secure a prosperous start to the year.

In terms of “Travel in Lishui” with grand gifts, Lishui City will launch the “Travel in Lishui, Receive Lottery Tickets, Open Mystery Boxes, Win Big Prizes” campaign. During the event (excluding the Spring Festival lottery market closure period), 13 key scenic spots across the city, including Jinyun Xianju Scenic Area, Yunhe Terrace, Penal Colony Scenic Area in Liandu district, and Shisi Temple in Jingning She Autonomous County, will jointly offer the “Travel in Lishui, Receive Lottery Tickets” activity. Tourists can exchange a sports lottery ticket at the scenic spots with their admission tickets, with more visits leading to more gifts; by visiting two out of the 13 key scenic spots, one can open mystery boxes in the “Depart for Lishui” WeChat mini-program to receive mysterious gifts; by visiting three out of the 13 key scenic spots, one can participate in a lucky draw in the mini-program for a chance to win a gas card worth up to 5,000 yuan. Lishui City also offers free admission for inbound tourists; all overseas Chinese and foreign friends can visit all state-owned high-grade scenic spots in Lishui for free with their entry tickets, and they can also receive a carefully prepared health check discount package from Lishui Central Hospital, Lishui People’s Hospital, and Qingtian County People’s Hospital.

Winter is also an excellent time to visit Lishui to appreciate the rime spectacle and explore the secrets of the Jiangnan region. To this end, Lishui City sincerely invites tourists from all over the world to Jinji Mountain in Qingtian County, Fengyang Mountain in Longquan City, Shenlong Valley in Suichang County, Chimu Mountain in Jingning She Autonomous County, Yunhe Terrace, Jinyun Dayang Mountain, Baishanzu Scenic Area, Liandu Fengyuan Nature Reserve, and Shi Li Yan Bei Forest Farm in Songyang County to experience a fairy-tale world of silver-clad trees and jade-like flowers, and to embark on a refreshing ice and snow adventure. We specially introduce eight characteristic routes, including the Landscape Sword and Porcelain Tour, Hometown Romance Tour, Pastoral Gold Panning Tour, Mysterious Mine Tour, and Millennium Ancient Architecture Tour, inviting tourists to explore and win big prizes in Lishui, and to deeply experience the unique charm of the Jiangnan secrets.

In the aspect of “Walk in Lishui” with guarantees, Lishui City will launch the “Most Beautiful Tour Guide Taxi Drivers Take You Around, Free Parking Awaits You” campaign. To make every enthusiastic taxi driver a tour guide, Lishui City will train, select, and reward a group of “Most Beautiful Tour Guide Taxi Drivers” who will accompany tourists on their joyful journey in Lishui. To welcome self-driving tourists, starting from 2025, Lishui City will continue to offer “Free Parking for Self-Driving Tours in Lishui during Major Holidays” services. For small cars with 7 seats (including 7 seats) or fewer, public parking spaces on city roads, and internal parking lots of government and public institutions in Lishui City that meet the opening conditions will be open to the public for free during the three holidays of Labor Day, National Day, and Spring Festival.

The warmth of human life soothes the common heart. In winter, in Lishui, the only things that should not be missed are gourmet food and beautiful scenery. In the aspect of “Dine in Lishui” with lingering flavors, Lishui City will launch the “Food Map Leads You to Eat, Six Major Blocks Await You” campaign. Lishui City has prepared a special “Lishui Travel and Dining Map” and a list of recommended delicious and fun spots on the Meituan Dianping platform. Tourists who post notes with the topic #“Lishui Travel and Dining Map” will have a chance to taste for free popular delicacies such as Liandu Paojingrou (Lishui version of the small crisp meat), Salt-Baked Chicken of Songyang County, Xiangong Lake Fish Head of Yunhe County, and Jinyun Tenderized Meat Soup. Especially in the six most popular food blocks of Lishui City, including Zijin Road, Yulei Road, Impression West City · Qizi Building, Liucitang Ridge, Mansion of Chuzhou, and Chengxili Night Market, tourists can enjoy a one-stop dining experience of Lishui’s cuisine.

A good accommodation environment brings a pleasant travel experience. In the aspect of “Stay in Lishui” with warmth, Lishui City will launch the “High-Speed Train Ticket Draw for Room Vouchers, High-Quality Service for Comfort and Nurturing” campaign. During the Spring Festival, tourists staying at high-quality hotels such as Lishui Baoting Hotel, Jinyun Jinjiang International Hotel, and Qingtian Siena Narada Grand Hotel can participate in on-site lucky draws to win room vouchers with their high-speed train tickets.

In the aspect of “Entertain in Lishui” with revelry, Lishui City will launch the “Cultural and Artistic New Spring Festival, Eating and Singing for the New Year” campaign. To welcome the first “World Intangible Cultural Heritage Edition” Spring Festival, Lishui City has prepared more than 100 cultural and tourism activities, including rural Spring Festival evenings, intangible cultural heritage performances, and characteristic markets, inviting tourists to immerse themselves in the New Spring Festival cultural carnival and find a strong festive atmosphere in the rural atmosphere.

In the aspect of “Shop in Lishui” with surprises, Lishui City will launch the “Shopping Carnival Carnival, a Combination of Local and Foreign Goods Awaits You” campaign. During New Year’s Day and the Spring Festival, Lishui’s three key commercial areas, including Wanda Plaza, Yintai City, and Zhongguang Future City, will hold a major New Year’s goods exhibition and shopping spree. It is worth mentioning that in Qingtian Qiaoxiang Import Commodity City, tourists can purchase more than 70,000 kinds of high-quality and affordable imported goods such as red wine, coffee, and ham, to fully equip themselves with the most popular “foreign New Year’s goods” of the moment.